Online Reputation Management, ORM, is a multi-faceted strategy aimed at building a positive online reputation for a brand, organization, or individual. Reputation management generally includes addressing any feedback or harmful content that can damage the brand, address any negative issues on the internet, and utilizing specific strategies to avoid and resolve problems that can negatively affect an organization’s online reputation. This article will discuss the advantages and disadvantages of using ORM for your business.
What are the benefits of using online reputation management?
The primary benefit of using an ORM strategy is that it is a good idea for two primary reasons: a preventative measure and a crisis management strategy. As a preventative measure, ORM is good because it helps to lower negative reviews and give consumers a way to express their honest opinion about your company.
An organized ORM strategy can address negative reviews on products and services tested by actual customers in crisis management. This, in part, can be used as a strategy to address any negative news stories that may impact your reputation as a whole.
The key benefit of utilizing an ORM system is that it can quickly provide positive reviews about your business online. In just a few days, you can have the opportunity to have any negative reviews about your business removed from the web and have positive reviews appear that more closely represent the truth about your business. As a crisis management strategy, this can also provide you with a way to quickly respond to any negative pieces of news that could affect your reputation.
How Does online reputation management Work?
The process works like this: once your company has gone through its reviews and determined how many negative mentions it has made to the public, the system will automatically remove these mentions. For instance, let’s say one of your customer service representatives goes on a bad Yelp review site and states that the food at your restaurant was horrible.
This review could potentially impact how many other people think of your company. However, if your representatives are constantly making positive remarks and reviews on Yelp, the bad review will be flagged as bogus and will not be allowed to remain on the site.
The next step is to visit each review site individually to request that they remove the bad reviews. You will need to fill out the form requesting proof that the negative reviews are indeed genuine. If you cannot locate any proof of the bad review, remove it from your website. Once all negative reviews have been removed, you have officially removed them from the internet. The process allows you to maintain a healthier customer base while maintaining a high level of service, thanks to the positive reviews that will flood in from people around the globe.
As mentioned above, there are a few reasons why maintaining a healthy level of bad reviews is essential. First off, it allows you to build a better overall reputation by removing the negative ones. Since consumers have a unique opinion about every business, it is a good idea to allow them to say. However, there are times when it is impossible to prevent the bad reviews from being written, so you must at least try to eliminate them as best you can.
Another essential thing to keep in mind when it comes to reputation management is that it allows you to react quickly to specific issues. If you can make quick and appropriate changes, it can make a significant difference in the overall image of your company.
In cases such as the one above, it can allow you to change the information on your social media profiles quickly, remove bad reviews, and even change the way people think about your company. While these things might not be trendy among consumers, they are undoubtedly effective for crisis management.
Finally, this form of online reputation management is a great way to boost your business. Companies who are careful about what they post on their social media pages will draw in more potential customers. Therefore, hiring an influencer marketing company to work with you on this aspect of your online marketing campaign can prove to be a massive benefit for both you and your company.
These companies will help you identify negative mentions, suggest positive mentions, make adjustments, and all while making sure you keep your brand entirely consistent. As you can see, there are numerous benefits of working with an influencer marketing company, so it is certainly worth your time to look into it. ONPASSIVE ORM also plays a vital role to manage its reputation.