Artificial Intelligence

Role Of AI In Digital Transformation


Artificial intelligence is one of the key technologies in the digital transformation that is assisting businesses in growing. The most recent research and markets report predict that by 2025, AI will have a compound annual growth rate of 52%, indicating that businesses will quickly adopt it worldwide.

Most organisations are adopting AI technologies to gain better insights, make new and creative decisions, and gain a competitive edge. National security, healthcare, logistics, and education are just a few industries where AI is currently being implemented. Natural Language Processing (NLP) and Machine Learning are two AI technologies generating excitement across all industries. 

What Is Digital Transformation?

The digital transformation process is how businesses integrate technologies into every aspect of their operations to bring about fundamental change. Each organization’s journey will be different, and there are many ways to achieve digital transformation. 

To improve its customer experience, a business might implement AI or cloud computing. It might also redesign its supply chain to better use machine learning.

To fully capitalize on the changes and opportunities of various digital technologies and their accelerating impact across society, business and organizational activities, processes, competencies, and models must undergo a profound digital transformation. This transformation must be strategic and prioritized and keep current and future shifts in mind.

Accelerating Digital Transformation With Artificial Intelligence

AI is accelerating the digital transformation of organizations in the following ways:

  • Effective Decision Making 

AI streamlines processes while giving managers access to vital data that can help them make wise decisions. They can therefore reconsider how they combine information, analyze data, and apply the insights obtained.

When the AI solution is used, it begins processing data and analyzing trends to determine the best course of action, which manifests as suggestions. AI can produce precise predictions after months of data analysis. As you feed AI more data, its accuracy improves over time.

  • Improves Productivity

Organizations can increase productivity by using artificial intelligence to automate particular manual tasks. Numerous studies that show an increase in productivity of at least 40% due to AI attest to this.

There are several ways artificial intelligence can boost productivity. They can quickly crawl around and gather information, saving workers time so they can concentrate on their primary tasks. They can also carry out intricate calculations, spot patterns, and automate repetitive tasks, giving businesses an advantage in gaining knowledge to make wise decisions.

  • Boosts Profitable Growth 

Any company that uses AI will see an increase in revenue in different ways. For instance, it enables companies to identify weak areas and produce precise predictions about customers, rivals, and market trends.

More importantly, AI helps decision-making by being incredibly quick and automatically analyzing massive amounts of data in real-time.

  • Enable Businesses To Provide Exceptional Customer Service 

It takes a lot of time and effort for employees to converse back and forth with members and potential customers to provide efficient customer service. Artificial intelligence can frequently handle simple communication tasks, which relieves employee stress.

For instance, chatbots can handle the initial steps of customer support, such as gathering the customer’s name, account information, and the kind of assistance they require. A human representative will then receive this information and can take over from there if necessary.

  • Enhance Customer Experience 

Utilizing AI systems, businesses can increase customer satisfaction by more than 10%.

Member-based associations can learn what they are missing and what their customers want using AI-driven qualitative methods. Members’ interests, engagement, and retention rates can be obtained directly from their accounts or through questionnaires and surveys.

It also provides access to real-time user data in conjunction with data analytics. By doing this, they can stay on top of how their expectations and behaviour are changing and provide highly pertinent content to enhance the membership experience.

  • Provides Personalized Skill Training To Staff 

Thanks to AI, employees in member organizations can learn new skills through their aptitudes, comprehension, and intelligence. Changing the modules can adjust an AI-powered training program to each employee’s needs. For instance, depending on their needs, some employees may receive text-based articles while others may receive video tutorials through the LMS.

Based on individual learning preferences and advancement, AI offers a personalized learning path. It includes audio-guided presentations, written materials, gamification, video tutorials, and live training.

Since they can more fully reveal learner behaviour, insights obtained through AI are also helpful in creating predictive capabilities. Organizations can use the insights to create content that is pertinent, interesting, and suited to the requirements of each employee.


Organizations understand the necessity of digital innovation. Businesses typically have a lot of manual, ineffective processes that can improve employee and customer experiences. AI holds the secret to accelerating digital transformation strategies by influencing decisions with real-time data.

Digital transformation and AI should be integrated into corporate strategies across all areas, not just discrete projects.

Visit for more information on AI technology.

Leave a Comment

Your email address will not be published.

You may also like