A solid online reputation management strategy must incorporate proactive social media monitoring and SEO practices. It should also include producing quality branded content. While the specific elements of the plan will vary, these elements are generally universal.
Here are the keys to successful reputation management. Once you have established a plan, you should incorporate it into your overall marketing strategy. In addition to following a centralized communication channel, you should also set a dedicated social media page.
Reviews
Reviews are an essential part of online reputation management. Positive reviews increase trustworthiness and boost consumer perceptions. Review volume and frequency indicate a strong focus on customer service. If a review is negative, you should respond quickly and politely. Moreover, a lack of response is a big turn-off. But if you respond quickly, your reputation management strategy will be more effective.
Ensuring Customer Satisfaction
A solid online reputation management strategy must also incorporate happy customers. A business should aim for a 3.3 star rating, showing it cares about its customers. If a review is good, it can make a company appear trustworthy. Otherwise, it may seem negative to potential customers. In the meantime, an unhappy customer will look elsewhere. The key is to respond quickly to redress any grievances. For that, you have to opt for the best CRM tools like ONPASSIVE’s O-Desk.
Understand Google
The foremost step in a successful online reputation management strategy is understanding Google. According to statistics, only 1% of people read the first page of Google search results. It means that the content on the first page can make or break a potential customer’s journey. It is crucial to learn the nuances of Google algorithms and digital marketing trends to succeed. In short, this is the fundamental secret to successful online reputation management.
Knowing Your Audience
Knowing your audience is crucial in online reputation management. For instance, a consumer can see a brand’s reputation in a search engine by reading the keywords used by the company. By using a social media monitoring tool, you can watch your competitors’ brands and reputations on Google. These tools are free to use and can be a great help in managing your brand’s reputation.
Solid Planning
The most important aspect of ORM is a solid plan. The strategy should be able to handle multiple touchpoints, including social media and third-party review sites. The unified platform should be able to orchestrate the entire ecosystem. Having a solid online reputation management strategy will help your business project the image you want. And this will improve the quality of your reputation.
Website With High-Quality
Having a high-quality website is vital to online reputation management. A high-quality website will allow you to monitor the sentiment of a brand in real-time. In addition, your brand’s official social media pages should be optimized. You’ll be visible on SERPs for branded keywords by optimizing these channels. You should also maintain your presence on social media.
An excellent online reputation management strategy must include two types of content. While complaints posted on social networks should be responded to quickly, they should not represent a severe challenge to the business. In contrast, “online reputation bombs” can severely affect a brand’s reputation. Unlike social network content, these posts will be displayed prominently in search engine results. In short, a successful online reputation management strategy should be able to address both types of content and maintain a positive relationship with the company.
Managing Social Media Accounts
Managing social media accounts should be done in a coordinated fashion to prevent a crisis. Creating an active community and monitoring key personnel is essential for online reputation management. In addition to the company’s leadership, these individuals are often the source of the worst online reputation management issues. Many social media posts are harmful and can cause a company’s business to suffer.
