Modern customers are always skeptical, perhaps more than ever. As a result, your sales and marketing strategies are no longer good enough. To convert new prospects into customers, you must show them real results and vouch for them from unbiased sources.
Fortunately, there are several ways to obtain a third-party seal of approval. This includes testimonials, user-generated content, case studies, social media chats, and word of mouth.
This blog focuses on SaaS product reviews as a core part of any SaaS marketing strategy and offers suggestions for improving the current reviews on popular software review sites.
What Exactly Are SaaS Product Reviews?
SaaS product reviews are online reviews written by real product users that detail notable strengths and weaknesses of SaaS products. It provides insight into everything from interface features and usability to customer support and pricing. It is also often accompanied by a review of the entire SaaS platform.
These user reviews typically complement B2B SaaS company profiles and comparisons on 3rd party review sites such as G2 Crowd, Capterra, TrustPilot, TrustRadius, GetApp, Software Advice, SaaSGenius, SoftwareSuggest, and FinancesOnline. Also, reviews are often earned for little or nothing.
Why are SaaS product reviews important?
B2B software buyers are very risk-averse, especially when it comes to long-term subscriptions and expensive purchases. Also, for a good reason. SaaS products can cost hundreds to tens of thousands of dollars annually, and when each department has its tool stack, the costs add up quickly.
67% of shoppers consider reviews to be essential to their buying decisions. Alternatively, 59% of enterprise buyers look to product reviews before making a final SaaS purchasing decision. They need to transcend the idealistic marketing messages that the software vendor promotes on his website and social media channels to gain an unfiltered and realistic perspective on software solutions.
Product reviews on third-party platforms are designed to be objective, thus providing a more authoritative discussion of the pros and cons of the software. Users and beta testers can repeat the advantages highlighted in marketing campaigns and point out the drawbacks found in SaaS products. And all of this helps determine if a new prospect is a target for your company’s marketing and sales efforts.
What Are The Best Software Review Sites For SaaS Companies?
A few best software review sites for SaaS companies are as follows:
- Capterra
Capterra is a review website that reviews software sold by both B2C and B2B companies. Users can search for applications based on industry, company, and software type using an internal search engine. Capterra displays a list of companies related to your keyword and a short description of their services.
Capterra has a comparison feature that allows you to compare up to four companies and see comparisons in various areas, such as ease of use and customer support. This makes it quick and easy for users to find the best software for their needs without the need for cluttered spreadsheets.
- SaaS Genius
SaaS Genius is a data and rating platform that makes it easy for businesses to discover and compare SaaS products. The platform provides users with an engine that generates recommendations and authoritative product reviews, helping them find the best products based on their business needs, from lead generation to management or co-marketing initiatives.
SaaSGenius provides a global performance marketing platform for the early detection of rapidly growing SaaS companies.
- TrustRadius
TrustRadius is an online community of experts providing insight into enterprise software to assist in the selection, procurement, and implementation. TrustRadius users can create personal profiles to showcase their technical know-how and earn reputation points for their contributions. All reviews are rated by members based on their usefulness.
To keep reviews fair and valuable, newcomers’ login credentials are matched against their LinkedIn profiles, and TrustRadius analysts review reviews submitted.
- Software Advice
Software Advice fits your digital needs and budget by providing free, personalized software recommendations in over 300 market categories, including CRM, HR, Business Intelligence, and Marketing Automation Drive software recommendations in 15 minutes or less.
The company saves consumers time and money by providing personal support through personal advisors and unbiased knowledge from industry experts and verifying clients.
- HubSpot App Marketplace
The HubSpot App Marketplace is where businesses can browse extensions and connected apps that are compatible with HubSpot. HubSpot builds some available apps, and partners and third-party groups design others, but all apps are reviewed and certified by HubSpot’s development team.
Full integration means users can connect tools, people, processes, and data into a single connected system. With all these apps accessible from one place, HubSpot users can easily add new features to their accounts.
Conclusion
Online research and product discovery is standard practice for B2B decision-makers. The top review sites offer many opportunities to expose your services, reach business buyers and win new customers.
You should consider your presence on such platforms if you still need to. It’s an easy and cost-effective way to: Build brand awareness, Stimulate buying decisions, Maximize sales and Increase confidence in new customers.
